Publications
Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation
This study differentiates the roles of telepresence and transportation, the two widely cited processes underpinning an immersive media viewing experience,... Read moreVRIncongruent, but I Get It! How Narrative Transportation Drives Engagement in Virtual Reality Advertising
Virtual reality (VR) is a promising new technology that has gained attention from industry and academia, focusing onimmersing consumers in... Read moreVRExploring the Demographic and Economic Dimensions of Virtual Reality Technologies in Tourism
The tourism industry is increasingly adopting digital innovations to enhance consumer engagement and improve communication. Virtual reality (VR) has attracted... Read moreVRRevolutionizing Education Through Augmented Reality (AR) and Virtual Reality (VR): Innovations, Challenges and Future Prospects
Augmented Reality (AR) and Virtual Reality (VR) are revolutionizing education by providing immersive, interactive and engaging learning experiences. Both technologies... Read moreVRThe Role of Machine Learning in AR/VR-Based Cognitive Therapies: A Systematic Review for Mental Health Disorders
This systematic review explores the integration of machine learning (ML) with augmented reality (AR) and virtual reality (VR) technologies in... Read moreVRV-MIND: Building versatile monocular indoor 3D detector with diverse 2D annotations
The field of indoor monocular 3D object detection is gaining significant attention, fueled by the increasing demand in VR/AR and... Read moreVRErgoReality: A virtual reality simulations software for ergonomic analysis of workstation design
Traditional tools for ergonomic assessments of workstation designs often involve ergonomists using Digital Human Modeling (DHM) software to simulate worker... Read moreVRTemporal-Consistent Video Restoration with Pre-trained Diffusion Models
Video restoration (VR) aims to recover high-quality videos from degraded ones. Although recent zero-shot VR methods using pre-trained diffusion models... Read moreVR